Delicacy and strength are one and the same in Ada Sokol’s work for the NIKE 2K19 AirMax DIA. The modern woman is multi-dimensional, self-aware, and in control - an image painted by the work which merges traditionally feminine pinkish-hues with a golden robot motif playfully yet daintily pressing a bubble, but never enough for it to burst. Splatters galore surround the NIKE 2K19 AirMax DIA, but the shoe remains unscathed, poised, and ready to move forward - much like the modern woman.
Overall, the work for Nike includes still-images and animations.
- Year 2019
- Art-direction Claire Kang & Ada Sokol
- 3D visuals Ada Sokol
- Client Nike Sportwear